Most of the recruitment consultants I work with believe that they are on top of their leads – I am sure you are the same yourself. What I have noticed though is that this is not always the case. The majority of recruiters who are responsible for developing their own pipeline of business recognise the importance of generating leads. It provides market intelligence, instant confirmation as to who is currently recruiting and the potential to create immediate business.
An Ofcom report out yesterday (18th July 2012) shows that texting has now overtaken talking as a means of communication in the UK.
James Thickett, Ofcoms director of research, said “Talking face to face or on the phone are no longer the most common ways for us to interact with each other.”
The report then goes on to say that this trend of digital communication methods is being driven by young people aged 16-24 – the same age group that are now entering the workplace as graduates and new trainees.