Understand what makes you different
Look at a few agency websites and read the "about us" page. Most talk about what makes them different. Very few say anything new (so really they are saying why they are the same).
Understanding what makes you different and then being able to explain it clearly to a prospect will help you win higher margin, better quality business.
Sessions TBA - £49 + VAT
On this session you will discover:
- What makes one agency better than another?
- How to develop advocates amongst your client base
- Developing pitch packs
- Anecdotal case studies that develop confidence in prospects
- Packing your service and defining your key differentiators